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The importance of family firms for the development of capitalism, both past and present, has in recent years become widely recognized. Today there is a fast increasing body of literature about forms of family business and variations in family capitalism. Despite this new interest, few of these studies have made the family itself the focus of enquiry – and how different types of family structures and cultural traditions may influence the strategies and development of the family firm. Such connections are explored by comparing and discussing two cases of family firms and their history, set in Norway and Italy, respectively. It is argued that these two cases may be seen as examples of quite different ‘modes of familism’, with different implications for the running of an economic enterprise. These differences concern, first and foremost, cultural conceptions of gender, forms of inheritance, and the role of marriage in constituting the family firm.

The relationship between gender, family and employment is often depicted as the outcome of rational allocation between time in paid work and time spent on family-related tasks, such as household chores and care for children and other dependent persons (Becker, 1991). This balancing process may be framed in purely economic terms as a question of which spouse should be most active in the labour market when the goal is that of maximizing the total family income. It may also be conceived as deliberations over gender role norms (e.g. Petersen, 2002). If spouses have similar earning capacity, or if they accord relatively little importance to variation in pecuniary income, they may instead decide the employment pattern on the basis of norms of fairness or gender equality. In both cases the couple making the decision is portrayed as context-free actors maximizing a simple set of values: family income or gender equity.